Apologies for not posting this ahead of the livestream but please check out the embedded livestream below hosted on Tim’s YouTube Channel. I was an honor joining Tim and Chris to speak with Brandon and Chris from Hasbro’s Star Wars Brand Team. Off the heels of Last Figure Standing (LFS), Tim was kind enough to extend an invite to Chris and I to join him in this conversation where we spoke not only to LFS and how fan polls supplement Hasbro’s research, we also dived into the exciting reveal from CCXP that day – Revenge of the Sith Obi-Wan Kenobi and 2012 Airborne Trooper boxed carded 2-pack, and all the great clone trooper we’d love to have next in the line. We also spoke to leveraging of tooling and how important it is for collectors to communicate these opportunities out to Hasbro. This ensures Hasbro hears it and and can leverage them when appropriate to be as efficient and prudent as possible while maximizing the expansion of the line with a limited budget.

The most interesting part of the conversation was Brandon and Chris speaking to how deep into 2027 planning they currently are and their mission to make it the proudest thing in their careers leaving an indelible mark on the ~50 years of Star Wars collecting. This had us super amped up and I’m looking more and more forward for what’s to come. Click the graphic below to jump to this part of the conversation. It give me chills.